Brazilians' growing concern about climate change is redefining consumer choices. According to EY's Future Consumer Index survey, 73% of respondents in Brazil are deeply concerned about the planet's fragility, exceeding the global average of 64%. This article explores how these concerns translate into actions, behavior changes and more sustainable purchasing choices.
Sustainable consumption in numbers
The research reveals that Brazil is at the forefront of the global movement towards sustainable consumption. With 60% believing sustainability is a principle of life, and 71% planning to be more aware of the future environmental impact of their consumption habits.
Sustainable actions
Brazilians are acting on their concerns. Surprisingly, 77% report using reusable bags, 93% are committed to saving water, 73% try to reduce emissions, and a staggering 80% practice recycling and reusing products after use.
Consume with conscience
In the purchasing scenario, 46% of Brazilians are willing to pay more for sustainable products, 66% base their purchasing decisions on the environmental impact and 68% consider the ethical impact. Notably, 73% are already switching to sustainable alternatives in the products they choose.
Challenges of sustainable consumption
However, barriers persist. Cost is still a major factor, with 60% believing that sustainable products are expensive. Furthermore, 74% only adopt environmental measures if they save money, and 79% feel that high prices prevent them from purchasing sustainable products.
Information and trust
The research highlights the need for more transparent information. 71% of Brazilians feel a lack of adequate information for sustainable choices, while 66% find it difficult to access sustainable products. Confusion with companies' sustainability claims is evidenced by 62%, and 69% do not always trust brands' statements.Final considerations: The research highlights the complexity for companies to meet the growing demands of the Brazilian consumer, highlighting the need for a balance between sustainability, quality, delivery speed and cost. The challenge is clear, but the research also indicates a notable awareness and growing desire for sustainable options in the Brazilian market. The future of consumption in Brazil will be shaped by more conscious choices and a continuous search for a balance between sustainability and accessibility.
Final considerations
The research highlights the complexity for companies to meet the growing demands of the Brazilian consumer, highlighting the need for a balance between sustainability, quality, delivery speed and cost. The challenge is clear, but the research also indicates a notable awareness and growing desire for sustainable options in the Brazilian market. The future of consumption in Brazil will be shaped by more conscious choices and a continuous search for a balance between sustainability and accessibility.
